How To Measure Brand Equity
This blog post walks you through what brand equity is, brand equity metrics that you’ll want to measure in a study, and how to do...
Detect Underlying Insights With a Multi Implicit Association Test (MIAT)
This blog explains what a multi implicit association test (MIAT) is, the benefits of using it, and how it works on quantilope's...
Using a MIAT To See What Consumers Really Think About 6 Major Airlines
This study using a multiple implicit association test (MIAT) to capture consumers' subconscious associations with six major...
Ad Tracking Research Guide
This blog guides a reader through ad tracking research, including what ad tracking is, why it's important, questions to ask, and...
Optimize Audience Reach with the quantilope Academy's TURF Course!
quantilope Academy's next advanced method course is here - Total Unduplicated Reach and Frequency! Learn how it works, its use...
How To Run a Category Insights Study
This blog looks at how category insights provide numerous benefits for your brand and category management through quantitative and...
4 Elements of Market Research That Are Worth Your Insights Budget
This blog post outlines the four elements of a market research study that are worth investing in for smarter business decisions.
You Needed Category Insights Yesterday - Now What?
This blog explains the options brands have when it comes to quickly running a category insights study for high-quality, fast,...
quantilope Launches a Modernized Better Brand Health Tracking Solution
Learn about quantilope's modernized approach to Better Brand Health Tracking, leveraging two new concepts: Category Entry Points...
What Are Omnibus Surveys? (+10 Reasons They're Not Effective)
This blog defines what omnibus studies are, where panel respondents typically come from, and why these studies are not the most...
A Refreshing Take on Soda Brand Health Tracking
Explore a new approach to brand health tracking in this soda study with two empirically-grounded metrics: category entry points...
5 Responses When You Hear 'Our Current Research Process is Fine!'
Here are five responses you can come back with when someone in your organization tries to convince you that your current research...