How video marketing can help build your brand
Two of inColor’s favourite things are authentic video and helping our customers achieve greater reach amongst their target...
Micro Expressions - what our face says about what we really think
Your genuine emotions can be very difficult to disguise. Even if you think you’re in control of your face just the look in your...
Caught on film: Why respondents love video
Not only are more people comfortable recording themselves on video, for some expressing themselves in this way is easier and a lot...
How to come across well on video
You’ve decided you’d like to harness the power of film and dive into the world of video surveys. You’ll be amazed at how much life...
Emotion recognition technology – where could it take us?
An update on potential uses of emotion analytics that could be just around the corner...
quantilope Appoints Joe Henriques as CRO to Support and Accelerate Global Growth
quantilope, a leading provider of automated consumer research, has appointed Joe Henriques as Chief Revenue Officer (CRO). The new...
Emotion recognition technology – where could it take us?
One of the great things about us humans is how different we all are and one of those differences can be found in our preferences...
Video: the future of oral history
Oral history is the practice of recording stories for posterity. It has the ability to preserve parts of history that may not...
7 creative ways to use video in research findings
It’s no secret that videos add an extra dimension to research. They’re most popular as an engaging alternative to the speech...
Why video boosts the impact of research findings
We explore how market research videos can add impact and insight to presentations and debriefs.
Video-Based Research: No More Fake News?
Fake news might be a recent phenomenon, but whether to believe what we hear is something that market researchers have been...
The Power of Reviews: How Your Customers Can Help You Sell More
Consumers trust each other's opinions. The word of another human being is extremely important in our purchase decisions.
4 ways to use video to build relationships with your customers
With the growing prevalence of mobiles, webcams and cameras, along with video sharing sites, people have the opportunity to share...
Video and mobile technology are reshaping market research
The use of video in market research is of course far from a new development - actually, it has long been a staple for many...
7 Ways To Enhance Your Marketing with User-Generated Video Content
There have never been so many different channels with which marketers can connect with their customers. There is a need for...
It’s good to talk - how video enables the authentic Voice of Customer
Ever had that sinking feeling when you return to your desk after a holiday & realise it’s going to take you at least a day to...
6 tips for unlocking great responses from video surveys
When considering how to phrase your video research questions, your focus will be on how to garner the richest responses.
Market research: then and now
We decided to take a look-back at the journey market research, and specifically surveys, have taken to get where we are today.
Smartphones make for smarter research
The face of market research has changed with the evolution of phones. Your research audience is at your fingertips, and your video...
What Is Conjoint Analysis? How It Works and When To Use It
Explore examples of Conjoint Analysis to learn how this advanced method reveals trade-offs that consumers make between different...