8 Types of Market Research Studies and How To Use Them
A look at the different types of market research methods and studies brands can tap into for specific insights required to steer a...
What’s the future for qualitative research in a post-pandemic world?
What does the pandemic mean for an industry that has traditionally relied on meeting people face to face? How do we make sure we...
Video calling booms in Lockdown
Starved of face-to-face social contact in these lockdown times, we have quickly turned to video as our favoured form of...
Make Customer Feedback Work for Your Business
Customer feedback is at the heart of any business that is serious about keeping customers happy and attracting new ones.
The importance of research as society reopens
As COVID-19 restrictions ease, it’s vital to keep your finger on the pulse of your audience’s behaviour, helping inform the way...
The immediacy and intimacy of video
Our use of video has changed drastically in the last twenty years. Its ability lies in the experience of seeing multiple...
Survey Templates: What To Include in Your Market Research
Understand the rationale for conducting market research, and how market research survey templates can ensure your research is...
What Is Market Segmentation Research?
Learn how to do market segmentation, the different types of segmentation research, examples of segmentation studies, and how...
A Guide to Logo Testing Through Market Research
Learn what logo testing is, how to conduct logo testing, best practices to keep in mind, and how quantilope can help with this...
The Fundamentals of Gathering Agile Insights
Learn what it means to undergo an agile transformation in your insights department, and how an agile way of working can accelerate...
Segmentations Designed for Success | quantilope Science Team
Written by Dr. Jannik Meyners of quantilope, this post explores why need-based segmentation is considered the gold standard, and...
Data Saturation in Qualitative Research
Learn what data saturation is, how it relates to qualitative research practices, and how to leverage quantilope's video research...
How Consumers Choose the Best Credit Card for Their Wallet
Explore how consumers went about choosing their credit card(s), the most sought benefits of a card, and future credit card...
How To Improve Your Market Research With Automation
Improve your market research process with quantilope's end-to-end Insights Automation Platform, for insights that are faster and...
Dependability and Trustworthiness in Qualitative Research
Establish trustworthiness in qualitative research by looking for four main criteria: credibility, transferability, dependability,...
How to Use Research to Build a Market Growth Strategy
Explore the different approaches to building a market growth strategy with quantilope's automated tools such as KDA, TURF,...
MaxDiff vs. Conjoint Analysis: When To Use Each for Market Research?
Learn how MaxDiff and Conjoint analyses compare and differ from one another, and when to leverage each type of methodology in your...
About Face: Video calling brings us closer together
Over the past few weeks, all across the globe, co-workers and clients have been getting fascinating glimpses into each others’...
How To Use a Van Westendorp Pricing Model To Inform Pricing Strategy
Learn what an automated, Van Westendorp Analysis (also known as Price Sensitivity Meter) is, when to use it, and how it can inform...
What Are Qualitative Insights and How To Leverage Them in Your Research
Learn all about qualitative insights, how to leverage them in your own market research initiatives, and how they can enhance your...