How To Save Money on Tracking Research
In this blog, we look at the ways insights teams can save on their market research budget by leveraging automated tracking...
How To Bring Tracking Research In-House
In this blog, we look at the ways in-house tracking research differs from tracking research with traditional, non-automated...
Boost Marketing Efficiency With Need-Based Segmentation
In this blog, we explore how to use automated need-based segmentation research for the most efficient marketing strategy.
What is Self-Service Market Research? 5 Elements To Consider
This blog highlights the five key reasons why your insights department should consider adopting a self-service platform for your...
Introducing...the quantilope Academy!
quantilope has just launched its quantilope Academy - a resource hub with free learning courses, videos, and certificates to...
10 Online Survey Best Practices: Tips for Effective Surveys
In this blog, we look at the importance of survey design and how it impacts the value of your data through ten questionnaire...
The Top 6 Consumer Trends To Watch This Year
In this post, we’ll explore the ways brands can set themselves up for a successful year ahead, starting with a reflection on...
How To Use Product Price Optimization To Maximize Business Goals
In this blog, we look at how using a price optimization tool can inform a pricing strategy that takes into account both business...
How To Use Market Research To Create a Retail Pricing Strategy
In this blog post, we’ll demonstrate how to leverage market research to create a retail pricing strategy that works for your...
How To Test Claims for Consumer Products
In this blog, we’ll look at how to develop and test product claims that will make your products stand out from competitor products...
Take a Walk Through the Sneaker Category via Implicit and Video Research
This study explores where, when, and why US consumers are purchasing sneakers. The study also includes implicit and video research...
How To Capture Honest Answers on a Survey
This blog outlines key considerations when building a survey to avoid dishonest survey responses for higher responses rates and...