Market Research Platform vs. Agency: How To Choose the Right Solution for Your Needs
This blog post is dedicated to a comparison between market research platform solutions and traditional market research agencies...
How To Use Exploratory Research To Make Better Business Decisions
This post details the types of exploratory research methods, how to design an exploratory study, and the benefits of conducting...
Your Guide to Industry Tracking Research
In this short guide, we cover why tracking consumer metrics through market research tracking solutions is important for your...
Monitoring the Madness With Automated Tracking Research!
This automated tracking study captures new data with each round of the March Madness tournament for ongoing consumer insights.
A Guide to Product Category Understanding
Learn what product category understanding is, how it relates to other types of industry analyses, and how to leverage this kind of...
How To Improve Research Sample Quality
In this blog, we outline ways to improve research sample quality through the use of sampling with panel providers, data cleaning,...
Category Understanding With quantilope: The Cannabis Industry
This category understanding study covers who cannabis users are (including three distinct segments), their motivations, detailed...
How To Use Tracking Research to Drive Business Success
In this blog, explore tracking research and how to use it to drive business success - including tracking research goals, types of...
How To Save Money on Tracking Research
In this blog, we look at the ways insights teams can save on their market research budget by leveraging automated tracking...
How To Bring Tracking Research In-House
In this blog, we look at the ways in-house tracking research differs from tracking research with traditional, non-automated...
Boost Marketing Efficiency With Need-Based Segmentation
In this blog, we explore how to use automated need-based segmentation research for the most efficient marketing strategy.
What is Self-Service Market Research? 5 Elements To Consider
This blog highlights the five key reasons why your insights department should consider adopting a self-service platform for your...