A Guide to Product Category Understanding
Learn what product category understanding is, how it relates to other types of industry analyses, and how to leverage this kind of...
How To Improve Research Sample Quality
In this blog, we outline ways to improve research sample quality through the use of sampling with panel providers, data cleaning,...
Category Understanding With quantilope: The Cannabis Industry
This category understanding study covers who cannabis users are (including three distinct segments), their motivations, detailed...
How To Use Tracking Research to Drive Business Success
In this blog, explore tracking research and how to use it to drive business success - including tracking research goals, types of...
How To Save Money on Tracking Research
In this blog, we look at the ways insights teams can save on their market research budget by leveraging automated tracking...
How To Bring Tracking Research In-House
In this blog, we look at the ways in-house tracking research differs from tracking research with traditional, non-automated...
Boost Marketing Efficiency With Need-Based Segmentation
In this blog, we explore how to use automated need-based segmentation research for the most efficient marketing strategy.
What is Self-Service Market Research? 5 Elements To Consider
This blog highlights the five key reasons why your insights department should consider adopting a self-service platform for your...
Introducing...the quantilope Academy!
quantilope has just launched its quantilope Academy - a resource hub with free learning courses, videos, and certificates to...
10 Online Survey Best Practices: Tips for Effective Surveys
In this blog, we look at the importance of survey design and how it impacts the value of your data through ten questionnaire...
The Top 6 Consumer Trends To Watch This Year
In this post, we’ll explore the ways brands can set themselves up for a successful year ahead, starting with a reflection on...
How To Use Product Price Optimization To Maximize Business Goals
In this blog, we look at how using a price optimization tool can inform a pricing strategy that takes into account both business...