Create Compelling Ads

Ad testing is a research methodology that evaluates advertising assets before they're launched to ensure they achieve set business objectives and resonate with the desired target audience. This type of market research measures consumer reactions to advertisements such as ad recall, emotional response, messaging clarity, and purchase intent.

quantilope's automated platform enables brands to conduct comprehensive ad testing through advanced research methods like A/B pre-roll testing and implicit association tests. Brands that leverage these methods within their ad testing process gain actionable insights to optimize advertising effectiveness and maximize return on ad spend.

Ad concept testing evaluates advertising ideas in their early development stages, before brands invest significant resources in their production. This approach helps identify the most promising concepts, refine messaging elements, and eliminate underperforming ideas earlier in the creative process – giving brands ample time to adjust or pivot strategy if needed. 

quantilope's platform supports comprehensive concept testing through automated, advanced methodologies that measure both rational and emotional responses to advertising concepts. Creative teams that leverage ad concept testing are able focus their efforts on ideas with the highest potential for market success.

Marketing teams, advertising agencies, brand managers, and media buyers across industries and of various company sizes leverage ad testing software. Creative directors seeking to validate concepts, media planners optimizing campaign investments, and brand managers tracking advertising effectiveness against competitors are among key ad testing software users. 

quantilope's ad testing platform is designed to support both enterprise brands with complex advertising ecosystems and growing companies looking to maximize their advertising impact through data-driven decision-making and automated insights.

Ad testing software improves campaign performance by identifying the most effective elements of advertisements before they go live.  As a result, brands can make data-driven campaign optimizations that maximize consumer engagement and conversion rates.

quantilope's automated platform provides brands with quantifiable consumer response metrics through real-time data analysis. Advertising and creative teams can make quick adjustments to their advertising elements based on real-time consumer feedback, rather than waiting for post-campaign metrics to evaluate success.

A/B pre-roll testing is an advanced research methodology that presents different advertisement variations to separate respondent groups, thereby identifying which version performs the best across key metrics. This approach is particularly valuable for testing specific ad elements like headlines, visuals, messaging approaches, or calls-to-action.

Brands should use A/B pre-roll testing when finalizing ad creative decisions, optimizing digital ad spend, or when there are competing internal perspectives on which approach will be most effective. quantilope's automated platform makes this testing process efficient and provides clear statistical significance to guide final decision-making.

The right ad testing platform will combine research expertise, methodological rigor, and automation capabilities. Consider the following key selection criteria when choosing an ad testing platform: The availability of advanced research methodologies; speed/time to insights; data visualization tools; and the level of research support provided throughout the end-to-end process.

quantilope's Consumer Intelligence Platform offers the largest suite of automated, advanced methods to help brands capture their most pressing advertising questions. For those who get stuck or need some additional guidance, they can lean on quantilope's integrated AI co-pilot, quinn, for survey input, dashboard creation, specific research questions, or general inspiration. quantilope's platform enables brands to conduct sophisticated ad testing studies without the rigidness and lengthy timelines expected of traditional agency ad testing projects.