Track the Performance of Your Advertising Assets Over Time

Ad tracking software transforms the way brands measure advertising effectiveness through systematic data collection and analysis.

Beyond basic metrics, modern ad tracking enables real-time optimization of campaigns, helps identify emerging consumer trends, and provides detailed insights into audience engagement patterns.

quantilope's platform automates the entire ad tracking process, from data collection to visualization, allowing brands to make faster, more informed decisions about their advertising investments. This systematic approach helps eliminate guesswork and manual processes, ensuring marketing budgets are effectively allocated based on actual performance.

Traditional tracking solutions typically involve manual data processing, lengthy turnaround times, and separate tools for data collection, analysis, and reporting.

Automated ad tracking integrates these steps into a single end-to-end platform, enabling real-time access to ad insights as soon as data starts coming in.

quantilope's automated approach eliminates the need for multiple vendors and manual data processing, reducing both time and potential for error. Enjoy automatically-populated charts and dashboards as soon as respondents complete your study, allowing you to monitor campaign performance continuously and in real-time rather than waiting weeks for results.

Focus on platforms that offer automation, flexibility, and robust analytical capabilities aligned with your specific research needs. Key considerations should include the availability of advanced research methods, real-time reporting capabilities, and the necessary level of support you need for your study.

Look for solutions that can scale with your organization as it grows and can integrate smoothly with existing workflows. Your chosen platform should offer both self-service options for experienced researchers and consulting support for teams or individuals requiring additional guidance in research design and analysis.

The primary challenges of implementing an ad tracking software often relate to consistency, data quality, and survey bias.

When it comes to consistency, you want to make sure your ad tracking software is equipped to launch new waves of your study in a timely manner, as to not delay your insights and impact your ability to identify key trends. 

Data quality can be a concern for those capturing and analyzing large volumes of data. When choosing your ad tracking software, check that they can handle your data needs without performance issues and that they offer built-in data cleaning filters. 

Lastly, managing survey bias among respondents can be a challenge for researchers if they don't have the right tools and knowledge to account for it. Biased data will ultimately impact the reliability of your results. 

quantilope's platform addresses all of these challenges through it's end-to-end platform where researchers can launch waves with the click of a button, screen participants before they even enter their survey, apply automated data cleaning filters, leverage customizable dashboard templates built by classically-trained researchers, and receive hands-on support from a dedicated team of Research Consultants. 

Yes, existing tracking studies can be seamlessly integrated into quantilope's platform.

A dedicated team of quantilope Research Consultants will work with you to transfer your current tracking methodology over to the platform while identifying opportunities for optimization through automation and advanced methods.

The platform maintains your historical data while enabling you to leverage new capabilities for deeper insights. This approach ensures continuity in your tracking program while benefiting from improved efficiency and analytical capabilities.

quantilope's platform offers comprehensive brand tracking capabilities through automated data collection, analysis, and visualization tools.

Research teams running their brand tracking studies with quantilope can incorporate advanced research methodologies such as MaxDiff, Key Driver Analysis, and Conjoint Analysis, allowing them to measure both standard U&A metrics alongside deeper, more complex brand health indicators (both programmed through simple drag & drop modules). 

Researchers may also opt for quantilope's Better Brand Health Tracking approach, based off the work of ProfessorJenni Romaniuk of the Ehrenberg-Bass Institute for Marketing Science. This brand tracking approach leverages the unique elements of Category Entry Points, Mental Availability metrics, and Mental Advantage analysis. 

Regardless of the approach, quantilope's automated platform empowers research and insights teams with consistent tracking metrics across waves, with the flexibility to adapt to changing business needs. The platform's real-time reporting capabilities also allow brands to monitor trends as they emerge and make timely strategic adjustments based on current data.