Uncover category whitespaces
Is there room in your category to expand?
Use a category exploration study to survey consumers about their unmet needs; these category exploration insights will guide your future business decisions and new product offers.
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Find what’s driving category behavior
What motivates consumers in your category?
Category exploration studies determine how important various drivers (e.g. features, characteristics) are to your brand - such as brand liking or purchase intention.
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Understand category associations
What do consumers implicitly associate with your category?
Identify what consumers subconsciously associate with your category so you can cater product development and messaging around those ideas.
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Keep customers satisfied
Are customers in your category happy?
Find out if category consumers are generally happy, what they’re looking for in category products/services, and how your brand is measuring up.
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Category exploration projects with quantilope
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Use quantilope as a category exploration solution to make quicker decisions thanks to market research automation
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Unlock category insights with high-quality, advanced method findings
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Use data-backed insights to make better-informed category decisions
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Lean on support from quantilope’s classically-trained research consulting team to explore insights in your category
"quantilope has made the process of creating survey questions, finding sample, and reporting findings user-friendly and organized. It is truly a one-stop shop for all things involved in market research."
-Dylan Rose, Sr. Manager of Business Intelligence at PBS
Request an automated Category Exploration demo now!