Inform concept development
What do consumers think about potential products you're developing?
Concept testing in new product development helps to refine your concepts, make adjustments, and re-test your concept ideas before committing valuable resources.
![concepts-2-1](https://www.quantilope.com/hubfs/concepts-2-1.png)
Understand concept usage
How will consumers use your concepts?
Ask concept testing questions to learn how consumers will use your products; this information can guide the development of features, flavors, packaging types, and other aspects of your product.
![concepts-usage](https://www.quantilope.com/hubfs/concepts-usage.png)
Tailor packaging concepts
What do consumers think about your packaging concept?
Use online concept testing to identify which colors, logo designs, materials, and other packaging aspects consumers gravitate toward.
![concepts-tailor-packaging](https://www.quantilope.com/hubfs/concepts-tailor-packaging.png)
Price out your concepts
What do consumers think of the proposed pricing for your concepts?
Use concept testing methods to uncover pricing perceptions - such as what prices consumers consider too cheap or too expensive, or how much price impacts consumers' purchasing decisions.
![concepts-price-out](https://www.quantilope.com/hubfs/concepts-price-out.png)
Automated advanced methods for a concept study:
Concept projects with quantilope
![icon-1](https://www.quantilope.com/hubfs/icon-1.png)
Leverage quantilope as a concept testing platform to make faster decisions through market research automation
![icon-2](https://www.quantilope.com/hubfs/icon-2.png)
Gain concept validation with high-quality, advanced method findings
![icon-3](https://www.quantilope.com/hubfs/icon-3.png)
Use data-backed insights to make better-informed concept decisions
![icon-4](https://www.quantilope.com/hubfs/icon-4.png)
Lean on support from quantilope’s classically-trained research consulting team
"quantilope accompanied us from the first rough idea to the marketable product. Therefore, the product development was goal-oriented and much faster than we expected. We had the results for each step after 1-2 days."
- Ole Strohschnieder, Founder and CMO
Request an automated Concept demo now!