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CONSUMER SEGMENTATION
Identify Different Consumer Groups
Identify the right consumers for your products or services through automated consumer segmentation research.
Use automated consumer segmentation research to
Identify consumer segments
What kind of natural groups make up your broader target audience?
Use an automated segmentation study to find out how consumers within your overall target audience differ from one another to effectively target them with your products and services.
Inventory consumer needs
Are you maintaining a loyal and satisfied customer base according to their needs?
Use a consumer segmentation study to measure how well your brand's products or services are delivering on consumer needs - which in turn affects consideration, usage, satisfaction, and other key metrics.
Reach new consumers
How can you grow your current customer base?
Learn about a new potential audience in your category to see if they would be a good fit for your brand in terms of their needs, wants, and preferences.
Create more effective marketing
How do you reach and engage your different consumer groups?
Use an automated segmentation study to identify different consumer groups that you can target with unique messaging. Develop campaigns around these unique messaging styles for each of your segments.
Automated advanced methods for a consumer segmentation study:
Make important consumer decisions faster through research automation
Unlock consumer insights with high-quality, advanced method findings
Use data-backed insights to make better-informed consumer decisions
Lean on support from quantilope’s classically-trained research consulting team
"Results from [our quantilope] study have helped to advise marketing strategy and have a better understanding of which parts of our audience we need to target more closely."
- Dylan Rose, Sr. Manager, Business Intelligence at PBS
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