Leverage automated packaging design research for optimal product packaging that captures consumer interest and converts shoppers into purchasers of your brand.
Use automated packaging research to
Design the perfect package
Which packaging elements should you include in your new product to convert shoppers?
A packaging study can provide packaging design tips around what consumers are looking for; do they want their products packaged in plastic or paper? bags or boxes? taller or wider?
Size your offer
What package size are your consumers looking for?
Determine the value consumers are looking for out of your product - such as what they’re willing to pay for a product that’s 8 ounces vs. one that’s 12.
Optimize existing packaging
Is the current design of your product packaging meeting the needs of consumers?
Reevaluate your product packaging periodically to ensure it still meets the needs of current-day consumers.
Navigate shopper insights
How does packaging impact how consumers are shopping in your category?
Use a quantitative or qualitative study to follow your consumers on their buying journey and learn the role packaging plays in their final buying decision.
Why invest in packaging design research?
Investing in packaging design research is crucial as it directly influences consumer perception and purchase decisions.
Effective packaging goes beyond physical protection; it communicates brand value, sets your product apart from competitors, and commands attention in crowded retail environments or online marketplaces. Through packaging research, you can ensure your final packaging design resonates with your target audience, conveys the intended message, and triggers positive emotions. This translates to increased brand recognition, improved sales, and a stronger market presence.
Neglecting packaging research can lead to ineffective packaging that fails to engage consumers, potentially harming your brand image and overall business success.
When it comes to packaging decisions, time is of the essence. Delays in finalizing your packaging design directly translate to delays in getting your product on shelves; and every day your product is unavailable, consumers are purchasing from your competitors.
quantilope understands the stakes involved in packaging research and the importance of acting swiftly, which is why packaging design projects (like all projects within the platform) are fully automated and supported by a team of quantilope Research Consultants. Drag-and-drop questions and advanced methods into your survey, customize however you wish, and monitor respondent feedback in real time. You can even lean on quantilope's AI co-pilot, quinn, to assist with chart titles for your packaging insights, key takeaways, and dashboard summaries.
Use quantilope as a packaging design tool to make faster packaging decisions through market research automation
Unlock packaging insights with high-quality, advanced method findings
Use data-backed insights to make better-informed packaging decisions
Lean on support from quantilope’s classically-trained Research Consulting team and the platform's AI co-pilot, quinn!
"The access to easy-to-use advanced methodologies gives me so much more confidence in the insights that I’m sharing with my stakeholders and the recommendations I’m making. It’s extremely empowering."
-Kristen Archibald, Sr. Consumer Insights Manager at PAX
.png?width=100&height=100&name=incolor%20(1).png)
