Better Brand Health Tracking - Soda Insights

Explore soda category insights from quantilope's automated BBHT solution using empirically-grounded market research concepts: Category Entry Points, Mental Availability, and Mental Advantage. 

The study focuses on Diet Coke as the brand of interest, with competitive data on 9 soda competitors: Coca-Cola, Dr. Pepper, Pepsi, Fanta, 7-UP, Mountain Dew, Red Bull, Diet Pepsi, and Sprite.