Choice-Based Conjoint Analysis (CBC)

Choice-Based Conjoint Analysis (CBC) is used to measure preferences (e.g. attribute importance), and the willingness to pay for products and services. CBC asks participants to make trade-off decisions between different products in a competitive environment. These trade-off decisions can then be used to find out how purchase likelihood is influenced by various product attributes, such as brand, price, or technical attributes (e.g. a smartphone's battery life). 

Benefits of quantilope's CBC:

• Intuitive real-time market simulator
• Automated product optimization
• Predefined analyses for various questions