Skincare Industry Insights Dashboard

quantilope's skincare industry study provides insights from 400 US females to understand overall skincare personas, shopping behaviors, and advertising impact (both in terms of channel and messaging content). 

The study also dives into how age influences skincare routines, product usage, brand preference, and ingredients.

The study features insights into 16 skincare brands, across a spectrum of 'drugstore' and 'luxury' tiers, which include: Aveeno, Bioré, Burt's Bees, CeraVe, Cetaphil, Clinique, Drunk Elephant, Dr. Dennis Gross, Estée Lauder, Farmacy, fresh, Kiehl's, La Roche-Posay, Neutrogena, Olay, and The Ordinary.