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Sneaker Study Insights Dashboard
quantilope's sneaker study includes an Implicit Multiple Association Test (MAT) and a Price Sensitivity Meter (PSM) with 400 US consumers to uncover the different characteristics, occasions, user profiles, and motivations that consumers associate with different sneaker brands.
The study focuses on Nike, Adidas, Under Armour, New Balance, Converse, and Keds.
The End-to-End Platform Advantage Over Market Research Point Solutions
Reasons to consider an all-in-one research platform over multiple point solutions when planning your next market research project.
5 Reasons Why AI Won't Replace Your Role as a Market Researcher
Is AI going to replace market research roles? Read more about the emerging dynamic between AI tools and seasoned market research profession...
MaxDiff Explained | How The Advanced Method Works: Non-Research Examples
Learn about of one quantilope's most-commonly leveraged automated, advanced methods: the MaxDiff – a method used to effectively prioritize ...
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