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Sneaker Study Insights Dashboard
quantilope's sneaker study includes an Implicit Multiple Association Test (MAT) and a Price Sensitivity Meter (PSM) with 400 US consumers to uncover the different characteristics, occasions, user profiles, and motivations that consumers associate with different sneaker brands.
The study focuses on Nike, Adidas, Under Armour, New Balance, Converse, and Keds.
What Is Generative AI in Market Research and How Can It Help You Do More?
Learn about Generative AI in market research – including what it is, what it can be used for, and key factors to consider when choosing a G...
Planted: A Success Story In Leveraging Category Entry Points
In this quantilope webinar, Planted’s CMO, Joanna Katharina Lazar, discusses Planted’s strategic use of CEPs to build a winning global bran...
How Category Entry Points Are Fueling Brand Growth
In this on-demand webinar, learn how to leverage CEPs to shift brand strategy, build Mental Availability, and drive significant business im...
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