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Sneaker Study Insights Dashboard
quantilope's sneaker study includes an Implicit Multiple Association Test (MAT) and a Price Sensitivity Meter (PSM) with 400 US consumers to uncover the different characteristics, occasions, user profiles, and motivations that consumers associate with different sneaker brands.
The study focuses on Nike, Adidas, Under Armour, New Balance, Converse, and Keds.
Why Modern Brand Health Analysis Is Going Beyond Vanity Metrics
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Two Years of Integrated AI Driving Real-World Research Innovation
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Why Mental Availability is the Future of Brand Tracking | Q&A with Madita Brandhorst
Learn from quantilope's Associate Director of Tracking Solutions, Madita Brandhorst, about the future of brand health tracking research for...
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