Measuring Brand Health: Brand Awareness vs. Mental Availability
Explore the difference between brand awareness (a common brand health metric in traditional brand funnel studies) vs. modernized Mental Ava...
What Forrester’s Consumer Intelligence Platforms Report Means for Researchers
This blog highlights what Forrester's new Consumer Intelligence Platforms Landscape Report tells us about where the market research space i...
Celebrating Two Years of quinn! | Milestones, Developments, & Learnings
Two years since launching our AI co-pilot, check out quinn's most impressive update yet – with enhanced AI features, user experience, and v...