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Sneaker Study Insights Dashboard
quantilope's sneaker study includes an Implicit Multiple Association Test (MAT) and a Price Sensitivity Meter (PSM) with 400 US consumers to uncover the different characteristics, occasions, user profiles, and motivations that consumers associate with different sneaker brands.
The study focuses on Nike, Adidas, Under Armour, New Balance, Converse, and Keds.
On Stage with Ad Age: Why Your Brand Can’t Grow Without This Key Analysis
Katelyn Ferrara (quantilope) and Leah Swalling (Kettle & Fire) discuss the importance of Mental Availability for brand growth at Ad Age's 2...
Your First Week at quantilope: What to Expect
quantilope's Marina Ledda and Amelie Murphy share their experiences joining the team and highlight what future new hires can expect in thei...
How Deichmann Found the Right Fit for Brand Health Tracking
How Deichmann, Europe's leading footwear retailer, shifted from passive funnel tracking to Mental Availability tracking to fuel strategic b...
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