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Sneaker Study Insights Dashboard
quantilope's sneaker study includes an Implicit Multiple Association Test (MAT) and a Price Sensitivity Meter (PSM) with 400 US consumers to uncover the different characteristics, occasions, user profiles, and motivations that consumers associate with different sneaker brands.
The study focuses on Nike, Adidas, Under Armour, New Balance, Converse, and Keds.


MaxDiff Explained | How The Advanced Method Works: Non-Research Examples
Learn about of one quantilope's most-commonly leveraged automated, advanced methods: the MaxDiff – a method used to effectively prioritize ...

Common Myths & Misconceptions of Better Brand Health Tracking (BBHT)
Debunk some of BBHT's most common myths and misconceptions with us – from being too hard to execute to being only for bigger industry brand...
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Unlocking Growth: Introducing quantilope's Category Entry Point Generator
Introducing the quickest way to generate an initial list of Category Entry Points for your Better Brand Health Tracking study: quantilope's...
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