How to Design an Effective Brand Tracker, with Procter & Gamble
quantilope & American Marketing Association
Successful brands use tracking research to monitor brand performance, product usage and attitudes, and consumer behavior over time to make informed decisions that guide marketing strategies in the future.
Join quantilope and Procter & Gamble for an in-depth discussion on the benefits of brand tracking.
Watch this webinar to:
- Get a framework for how to design an effective brand and campaign tracker.
- Find out how you can leverage automation for a more efficient approach to gathering and analyzing your data.
- Hear how Procter & Gamble leverages tracking insights to drive business strategies.
Presented by:
Natalee Floyd: Director Analytics and Insights - NA Digestive Wellness, Procter & Gamble
Dr. Peter Aschmoneit: CEO & Co-Founder, quantilope
Gianna Saladino, Associate Manager Research Consulting, quantilope
Danielle Hobday, Marketing Director, quantilope (moderator)
Recorded in August, 2022
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