Van Westendorp/Price
Sensitivity Meter (PSM)

quantilope's automated Van Westendorp/Price Sensitivity Meter (PSM) provides researchers and insights leaders with sophisticated pricing information to make informed business decisions.

This video provides a short demonstration on how to set up this pricing research method on quantilope's Insights Automation platform, and how to quickly analyze the various chart outputs.

To learn more about this pricing method, request a full demo below: