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Category Understanding With quantilope: The Cannabis Industry
This category understanding study covers who cannabis users are (including three distinct segments), their motivations, detailed usage, and more.

Jan 29, 2024
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How To Measure Brand Preference: A Comprehensive Guide
Learn how to measure brand preference with key survey metrics and data analysis. Discover insights to gauge customer loyalty and improve br...

quantilope Academy Launches a New Course Series Focused on Solutions
Starting with an Innovation & Optimization Course, quantilope Academy's new series helps brands answer business questions using specific re...

Driving Brand Growth Based on Category Entry Points
Learn about Category Entry Points – a core component of Better Brand Health Tracking, helping brands understand what brings buyers to their...