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Category Understanding With quantilope: The Cannabis Industry

This category understanding study covers who cannabis users are (including three distinct segments), their motivations, detailed usage, and more.

category understanding study cannabis plant

Jan 29, 2024

quantilope is the Consumer Intelligence Platform for all end-to-end research needs

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In this category understanding study, we explore who's getting high - and why. 


 

Category understanding studies aim to provide context into a category as a whole, including who's using products/services in the category, their motivations for doing so, when/where/how they're using category products, and more. 

 

We narrow in on the cannabis industry to learn from both users and non-users of cannabis products. We ask questions like: Who are cannabis users? What forms of cannabis are they consuming/using? What time of day do they consume/use cannabis - and where? What are the benefits of cannabis? Why do non-users stay away from it? 

 

We cut these metrics by various demographic cuts, such as generation, gender, and region for a detailed glimpse into the category. We also go a step further to include an automated segmentation analysis, producing three distinct cannabis segments. 

 

Access the dashboard below to learn what these insights might mean for your cannabis-related business, how to target cannabis users and non-users, or simply to learn more about category understanding studies in general. 

Access your dashboard now!

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