quantilope has been named the #1 Innovative Technology Supplier and a Top 5 'Most Innovative Supplier' overall, in Greenbook's Research Industry Trends (GRIT) 2024 Business & Innovation report!
Each year, the GRIT Business & Innovation report sheds light on all things happening in the research industry, from notable trends, to change-makers, to key innovators, agencies, and platforms. In addition to being ranked as 2024's #1 Innovative Technology Supplier, quantilope continues on an upward trajectory for its overall 'Most Innovative Supplier' ranking - making its debut at 44th (out of 50) in 2019, and coming in as 5th in 2024. This 39 spot jump (and 5 spot jump in the past year alone, from 10th in 2023 to 5th in 2024) is a testament to the dedicated growth and innovation quantilope continues to build into its platform.
quantilope is transforming and disrupting the market research landscape by empowering insights professionals with AI-driven technology to increase efficiency and democratize advanced research. Ranking just behind major agencies like Ipsos and Kantar for 'Most Innovative Supplier', quantilope is dedicated to making market research more accessible so researchers can capture as many insights as they need, whenever they need them. The report mentions:
The suppliers mentioned like NIQ, Rival Group, and quantilope predominately are pioneers in using AI for expanding the usability and efficiency of insights and analytics across the enterprise.
-2024 GRIT Report
Like the years before it, 2024 has been yet another exciting year of change for quantilope's platform. We've add two new automated, advanced methods (Mental Availability & Mental Advantage), implemented numerous new features (Pre-Survey Defense, Analyze 2.0, and instant AI showreels - to name a few), and have made great progress in expanding the capabilities of our AI co-pilot, quinn!
These year-over-year improvements stem from a Product team dedicated to building standout automated methods and features; a Solutions team focused on innovative ways to leverage advanced research; a Client Development team committed to providing platform users ongoing value; a Research Consultant team offering best-in-class guidance and support throughout the entire end-to-end research process; and all the teams/individuals in between, bridging these efforts together.
And, GRIT respondents are noticing the impact:
"[quantilope has] a ton of advanced methods that they have automated as well as baking AI into everything they do. On top of all this, their thought leadership is top notch - I always end up learning things at their webinars or conference sessions."
- 2024 GRIT survey respondent
2024 has been a memorable and transformative year at quantilope, with even more features and tools on the near horizon. To check out some of what we've been up to recently, tune into some of our recent on-demand webinars that highlight anything from use cases of AI, to Better Brand Health Tracking, to real client success stories.
For those looking to make clearer, better business decisions in 2025 and beyond, get in touch below to see how quantilope's Consumer Intelligence Platform can help you do so!
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Note on sample: The rankings and findings in this year's GRIT report come from Greenbook's data collection among 2,291 total respondents: buyers (n = 500), suppliers (n = 1,781), and others (n = 10). These respondents represent populations of insights professionals, not populations of companies.
